Tuesday, 7 July 2015

From ‘Broken Angel’ to Condos


Standing at Downing and Quincy Streets in Clinton Hill, Brooklyn, one would never know that the handsome yet unremarkable brick building on the quiet corner was once a whimsical neighborhood mascot known as Broken Angel, with eclectic, stacked rooftop additions that reached ever higher. But as the neighborhood has evolved and real estate prices have climbed, Broken Angel was sold last year to a developer who converted the property to luxury condominiums, rechristening it 4 Downing. Sales began last month, with prices starting at $1.125 million for a two-bedroom apartment. The demise of Broken Angel, a building so unusual it once stopped pedestrians in their tracks, coincides with the rapid transformation of a neighborhood that was long associated with crime and poverty. Derelict brownstones have been restored, condos have replaced warehouses and vacant lots, and trendy eateries now pepper Fulton Street. But as Clinton Hill, like so many Brooklyn neighborhoods, reinvents itself as yet another gentrifying enclave, Broken Angel recalls a moment in city history when such a creation could seemingly rise out of thin air.
“It was like no other building, and I don’t think there ever will be anything like that again,” said Margot Niederland, whose short documentary film about Broken Angel screened at the Sundance Film Festival in 1991. “It was like the Watts Towers, except L.A. saved that, but New York didn’t save Broken Angel.” The Watts Towers, a stand of craggy spires in Los Angeles that was once almost demolished by the city, is now a national landmark. But Broken Angel’s creator, an eccentric artist named Arthur Wood, certainly tried to save his life’s work. In 1979, Mr. Wood and his wife, Cynthia, bought the abandoned four-story building from the city for $2,100. They spent the next three decades transforming it into a topsy-turvy work of art. But after a series of unfortunate events, beginning with a mysterious fire in 2006, Mr. Wood lost the building to foreclosure and was permanently evicted by the city in 2013. Ms. Wood died in 2010. “It’s a great loss and I can tell you why,” said Mr. Wood, who is now 84 and lives with his son, Christopher, in Beacon, N.Y. “Architecture affects your mind, O.K.? If you live in a tiny box, you don’t have any ideas and you don’t have any future.” Broken Angel was certainly no tiny box. A series of ladders and planks traversed the building, which had a dirt ground floor. Stained glass windows were fashioned out of salvaged saltshakers, glass bottles and ashtrays. Mr. Wood planned to eventually suspend a whale made out of a Sea King helicopter from the roof; it would have been supported by a crane. Broken Angel rose at a time when the neighborhood was gripped by urban blight. No one could have imagined that a condo might sell here for $2.375 million, the list price for the three-bedroom triplex at 4 Downing before it was taken off the market last week. Longtime residents recall watching the Wood family, including the couple’s two children, Christopher and Elizabeth, collect stones, bricks and wood from the street, carrying the materials home in a wagon. “I used to say, ‘What are they doing?’ ” said Arnette Lloyd Andrews, a lifelong Clinton Hill resident who used to work at a day care center near Broken Angel. “And then all of a sudden, I noticed a beautiful structure near the top. I said, ‘Wow, he must really be an artist.’ ” The building eventually grew from its original 42 feet to a crooked 108 feet, with arches, windows and sloping rooftops that offered breathtaking (if precarious) views of Brooklyn. “It was quite a revelation; it was like stepping back into the 11th century,” said Schellie Hagan, who has lived in the neighborhood since 1983. The comedian Dave Chappelle used Broken Angel as a backdrop of his 2006 concert film “Dave Chappelle’s Block Party,” saying: “If I was a location scout and we needed a crack house, I might refer their place.” For longtime residents, seeing Broken Angel replaced with condos seems apropos, merely another example of how the neighborhood has evolved. “From an artistic and historical perspective, it’s definitely a loss, but Clinton Hill has changed,” said Eddie Hibbert, who owns a salvage shop on Greene Avenue, but is selling the building and retiring. “That’s progress. It might not be the progress that the average person would want, but people have got the right to live and be wherever they want. Change is inevitable. It is what it is.” Growing up inside Broken Angel was not always easy. Mr. Wood’s son, Christopher, recalled being teased at school because he smelled of wood smoke from fires the family burned to keep warm, a task that proved particularly difficult when exterior walls or parts of the roof were missing. But classmates who saw his house were stunned, if not frightened. “I brought two friends from high school in the middle of the night and they were terrified,” said the younger Mr. Wood, a stone carver who is working on the restoration of St. Patrick’s Cathedral in Midtown. “Their knees were shaking and they were like, ‘Can we go down now?’ ” As the neighborhood succumbed to the crack epidemic in the 1980s, people looking for quick cash would turn up on the family’s doorstep hoping to sell bricks, beams and other salvaged material. “It was like Beirut,” said Christopher Wood. “It was a very undesirable neighborhood.” Advertisement Continue reading the main story But by 2006 the neighborhood had started to change, when a fire started in the upper reaches of the building. “I said, ‘Oh no, that’s going to be the end of Broken Angel,’ ” Ms. Hagan, a neighbor, recalled. After the fire, city officials evicted Mr. and Ms. Wood when a Buildings Department inspection deemed their unpermitted modifications unsafe. The couple set up camp in the neighboring lot, which they also owned, living out of a Volkswagen camper along with a dog, a white dove and a few cats. Mr. Wood soon entered into a partnership with a developer, Shahn Andersen, to convert the property to condos, preserving part of it as a home and studio for Mr. and Ms. Wood. But the relationship with Mr. Andersen unraveled, leading to litigation and acrimony as the bank called in a $4 million loan package that had been granted to the limited liability companies created by Mr. Wood and Mr. Andersen. Although Mr. Wood and Mr. Andersen had spent only about $700,000, they had completed significant work. They had removed the rooftop addition, restored the floors and prepared the space for plumbing and electrical work, according to both Mr. Andersen and Gregory B. Toledo, a contractor who worked on the project. Why the bank rescinded the loan remains a matter of debate, with Mr. Andersen and Mr. Wood blaming each other for the debacle. Mr. Wood sued the bank, Mr. Andersen and the city to no avail. The bank eventually foreclosed on the property. “I don’t even drive by that block anymore, I don’t want to see it,” said Mr. Andersen, who is currently working on a residential development nearby. “We had a great opportunity and it turned out badly and it didn’t have to.” Mr. Wood, however, still hopes to reclaim the property through litigation. “I told Alex, ‘Don’t put too much work into it, because I still have a chance of getting the building back,’” said Mr. Wood, referring to Alex Barrett, the developer of 4 Downing. Today, few remnants of Broken Angel remain. In a hallway stairwell, two 18-inch-tall moon-faced concrete masks in bas-relief face each other, remnants of a larger installation of an angel with wings built by Arthur and Christopher Wood. “It’s no longer what I designed and it no longer has anything to do with me,” Mr. Wood said. Apartments at 4 Downing will have white oak floors and kitchens outfitted with Corian countertops and glazed porcelain subway tile backsplashes. Some units have exposed brick fireplaces — the same ones the Wood family once used to keep warm. The apartments at 4 Downing are among the most expensive listings in the neighborhood, with the asking price for a 1,888-square-foot three-bedroom at $1.6 million. Yet interest in the development has been strong, with about 60 showings the first weekend it went on the market, according to Lindsay Barrett, an associate broker at Compass who is marketing the property and is also married to Mr. Barrett, the developer. Within a month, eight units were under contract. The two townhouses rising in the adjacent lot did not immediately sell and have been taken off the market until the fall, Mr. Barrett said. Listed at $2.375 million and $2.295 million, they were the most expensive units in the project. Few of the people who toured the property mentioned Broken Angel, according to Ms. Barrett, a detail that surprised her given the site’s colorful history. Units have been stripped of Mr. Wood’s artistic flourishes, and the publicity materials make no mention of Broken Angel, either. The decision to downplay Broken Angel was intentional. “This building has had a lot of history,” said Mr. Barrett, the developer. “Arthur and Cynthia Wood’s chapter is a portion of it, and a well-known portion, but it is not the entire story.”

Jamie Drake Picks His Favorite Rooms From Four Decades of the Kips Bay Show House


John Walker Hughes for Walker Associates, 1985 “A sweet confection, this bedroom was designed by a fellow Parsons chum, and I was in awe of his designing a Kips Bay room right out of college,” Drake says. “The dressmaker detailing on the shirred footboard and the knife-edge double ruffle of the curtains and bed canopy are amazing and truly in the tradition of couture.” Dennis Krukowski Since its inception in 1973, the Kips Bay Decorator Show House, which tasks prominent designers with creating dream rooms for a Manhattan home, has been a yearly tradition beloved in the design community — and in the local one (the Show House benefits the Kips Bay Boys & Girls Club). The rooms included have run the gamut from the ruffled and romantic to sci-fi Blade Runner futurist visions — but are always showstopping. The interior designer Jamie Drake has been to nearly every Show House; this year, he’s a Vice Chair for the event. To celebrate the opening of the 43rd annual edition tomorrow, Drake took a spin down memory lane — with some help from Steven Stolman’s book “40 Years of Fabulous: The Kips Bay Decorator Show House” — to share with T some of his favorite rooms from the Show House’s history (including one of the five he’s contributed so far). “40 Years of Fabulous,” $75, is available at gibbs-smith.com. The 43rd Annual Decorator Show House is on view from May 14 through June 11 at The Arthur Sachs Mansion, 58 E. 66th St., New York

A Look Inside the Kips Bay Show House


The Kips Bay Decorator Show House, the Manhattan spring rite at which designers prove their mettle with pelmets, marquetry and French Art Deco, among other special effects, opened to the public on May 14 at the Arthur Sachs Mansion, 58 East 66th Street. Proceeds benefit the Kips Bay Boys & Girls Club, which turned 100 this year. Thom Filicia, the decorator turned media star and brand, imagined his room as an elegant semi-public office and library, pointedly eschewing bookshelves. “Why have something you’re not going to utilize?” he said. The teak sculpture by Robert Greene is called “Frenetic Composure.”

They Built It. No One Came.


PITMAN, Pa. — They slept in the barn their first winter, on a straw mattress with antique linen sheets and a feather tick. There was no electricity, heat or plumbing, so they made their own candles, used a chamber pot and drew water from a spring. They were born Michael Colby and Donald Graves, but once there, on 63 acres in the Mahantongo Valley, a bowl of land in central Pennsylvania, they changed their names to Christian and Johannes Zinzendorf and called themselves the Harmonists, inspired by a splinter group of 18th-century Moravian brothers who believed in the spiritual values of an agrarian life. Their ideals were lofty but simple: They would live off the land, farming with Colonial-era tools, along with a band of like-minded men dressed in homespun robes wielding scythes and pickaxes. They would sleep in atmospheric log cabins and other 18th-century structures that they had rescued from the area and that they began to reconstruct, painstakingly, brick by crumbling brick and log by log. But what if you built a commune, and no one came? It turns out it’s not so easy to cook up a utopia from scratch. There are 1,775 so-called intentional communities listed in the Fellowship for Intentional Community’s United States directory: eco-villages, pagan co-ops, faith-based retreats and everything in between. But how do you advertise, organize and thrive? “Don’t ask us,” Johannes said. “We failed that class.” It was a raw, bright afternoon in April. Christian and Johannes, or to be accurate (stay with me here) Zephram and Johannes (Christian changed his name again when he realized the hoped-for brotherhood was never going to materialize, and his new last name is de Colebi), are now 65 and 64. And they have reconfigured their life here for the third time in three decades. The 25 buildings that dot the landscape are mostly dormant, save for Zephram’s house and Johannes’s house. The two have been living separately, so to speak, for a decade, individual housing being an unlooked-for boon when their commune went to pieces and they ceased to be a couple. They’ve sold most of their antique tools, save for a handful, which they’ve added to the collection of furniture, housewares, paintings, textiles and other Pennsylvania Dutch relics they’ve amassed over the years. The two have turned the whole lot — thousands of artifacts — into a museum, filling the cavernous barn where they spent their first winter with exhibits. They’ve written a memoir, tragicomic, of course, and are looking for a publisher.
It’s their second book. “The Big Book of Flax,” the story of linen processing (in history, legend and song!), came out in 2011 from Schiffer Publishing, a Pennsylvania house whose publishing motto is “Find your niche and scratch it!” Johannes and Zephram met in the 1970s at a gay-consciousness-raising group in Salt Lake City, where both were attending college. They were each dabbling in various spiritual practices: Zephram was circling around the Wiccans, attracted by their earth-centered rituals, and Johannes was sampling Hinduism. When you’re gay, Zephram pointed out, it is not always the case that traditional religions will welcome you. So alternatives beckon. Salt Lake City was changing, they said; they could see their future mapped out there, and it was not an appealing one. “Successful urban gays, buying property, having cultural weekends in San Francisco,” Johannes said. “Save us.” Inspired in part by the Mormons, they began to turn over the idea of starting an intentional community in a rural setting. But how to organize? What would be the guiding principle? They toyed with creating a gay Scottish clan (Johannes is from Texas and Zephram from Maine, and both have Scottish forebears) or starting their own version of the Radical Faeries, a vaguely pagan, spiritually based queer counterculture movement from the mid-1970s. They moved to Bethlehem, Pa., that hotbed of Moravian culture (crafts and agriculture, mostly), where Zephram worked as a teacher and Johannes as a reporter. There they learned of a curious local offshoot of a brotherhood started in Europe in the 18th century. Its leader was the charismatic son of a patron of the Moravian Church, who believed in a spiritual communion through sex and agricultural practice. It was not a wildly popular concept 300 years ago, and contemporary rural Pennsylvania was perhaps not the best place to resurrect its tenets, even with the sex part edited out. Also, as Johannes pointed out: “Neither one of us is very charismatic. That was a problem.” But they were young and eager. They bought 63 acres for $63,000 in Pitman, a tiny community in Eldred Township, and they began to rescue period cabins and structures in the area and move them to the site. Filled with Colonial zeal, they bought an antique letterpress and began printing brochures to advertise their concept. Dressed in their homespun linen garments, made from flax they had planted and sewn themselves, they set up tables at gay-pride festivals, living-history farms and farming museums. “People would look at us and say, ‘Oh, so you’re gay Amish?’ ” Johannes said. They did get a few takers: a man who was interested in the culture of the early German settlers, but preferred to observe its customs rather than pitch in; a guy they called “the Primitive man,” who set up a lean-to on the property and wore loincloths in the summer (he stayed the longest but turned out to be mentally ill). Then there was the man who brought his accordion and offered to play while they worked. Indeed, the farming chores seemed to mystify most of their would-be brothers. “Everyone just wanted to watch us work, and that got old real fast,” Johannes said. “We weren’t good at being able to explain the spiritual part, either. People would say: ‘Let’s write down your philosophy. Let’s create some commandments.’ But that didn’t come naturally. When we tried to explain our beliefs — spirits living in springs, the earth as mother — people just thought we were weird.” Farming the Colonial way requires lots of hands. While Zephram worked full time as a teacher in a neighboring town, which paid their mortgage and costs, Johannes was alone on the farm, having been fired from his reporting job. “I wasn’t able to do two full-time jobs at once,” Johannes said. “I remember the first time I cut hay, seven acres that had been planted by the previous owner. I’m there with my scythe, and I started cutting, and I quickly realized that what made the brotherhood we were emulating successful is that they had 88 men, and we were only two.” Yet the work was holy to him, he said. “I loved getting out there.” They had cattle, sheep and goats; turkeys, geese, ducks and chickens; and cats and dogs. A pair of oxen, Star and Bright, took over the plowing duties, with a handmade plow the local auto mechanic would fix when the oxen grew balky and mangled its metal parts. They acquired much of their livestock before building the appropriate fencing, which meant that the animals would wander off, enraging the neighbors. “They were so incredibly tame, and we loved them,” Johannes said. “We had Edward Hicks and ‘The Peaceable Kingdom’ in our mind. But for ruminants, you know, the grass is always greener.” Their older neighbors were impressed by their work ethic and shared their folklore and practices. “These Dutch couples in their 80s had lived the lifestyle we were living,” Johannes said. “They didn’t care who we were, they just saw how hard we worked. They taught us how to broadcast seed, how to tie the corn shocks to dry the corn.” And how to sharpen their scythes on the stone walls that Zephram had built. Early on, a woman appeared with a gift, a heavy heirloom quilt stitched with pieces of her husband’s uniform from World War II. “This kept my husband and I alive one winter,” she told them. There were moments of incredible joy. The day they completed the reconstruction of what they called the community house, an 18th-century log cabin with a marvelous peaked roof that they rescued from an industrial park and that took 10 years to remake. Eating outside with the animals. (“They were like our family,” Johannes said. “But they did eat all the flowers.”) But there was menace, too. This rural township was not overwhelmingly welcoming to two young gay men and their dreams to populate a fledgling farm. They always knew when the bars closed. They would hear engines revving, and the shouts would begin: “We’re going to kill you.” “Go home.” Johannes took to sleeping in his truck, hoping to chase the perpetrators and write down their license-plate numbers. One night, a cow was shot. Eventually, self-sufficiency and exhaustion trumped the Colonial lifestyle. They put in a satellite phone, dug a well. Harvesting by hand gave way at first to Star and Bright’s efforts, and then they sold the team to buy a tractor. They bought a generator and power tools, including a jigsaw. “That was fun — we put gingerbread trim on everything,” Johannes said. They tried wind power, then solar. “You might get 40 minutes a day, and then it would crash,” he said. “Lightning storms would hit and blow up the transformer.” Four years ago, they hooked up to the power grid. In the wake of the unrealized brotherhood, they tried artists’ retreats, residencies and other gatherings. Worn out, they decided their empty commune would be a hermitage. “We would be hermits, each in his hermit house,” Johannes said. Now, they raise only poultry, because the birds are easier to take care of. They turned the bunkhouse into a library; along with a collection of local religious texts, there is a prodigious array of “Star Trek” paperbacks. (In anticipation, they christened it the Brokeback Bunkhouse, and decorated its crossbeams with saddles.) Zephram retired from his teaching job and began painting. “We try to live in the spirit,” Johannes said. Some days are easier than others. Then one day in early 2012, their turkeys vanished. They found them beaten to death, their body parts strewn over a field and a bloody crutch tossed nearby. It had been years since Zephram and Johannes had been threatened. The viciousness of the attack stunned them. Though they say they know the assailant, no one was charged with the crime. Yet something shifted after that day. “People came up to us and apologized,” Johannes said. “It traumatized not just us, but the town.” Jim Hepler, a sixth-generation farmer and Pitman native, called it a turning point. “When they arrived, people said, ‘Oh, no, we’ve got a gay community beginning here in the valley, and it’s going to be awful,’ ” he said. “That wasn’t my feeling, but there was tension. Here we are 30 years later, and it’s still two men minding their own business.” The turkey beating, he said, “was an awful thing.” “It was senseless, and it was bad,” he continued. “I think the community came together then in support of them.” Johannes and Zephram have rebranded themselves, too, as curators of the Mahantongo Heritage Center (that’s the barn with its exhibits), open to the public from May through October. Zephram paints vibrant animistic canvases in his studio; Johannes frets about the maintenance on their copious collection of structures. In a tour of the property accompanied by their enormous bellowing turkeys (they have replenished the flock), he pointed out the peeling paint on the window trim of his hillside house. Up on a ridge, a few art installations (a grain silo embellished with fins to look like a spaceship, and a cow-size dog made from rusty pipes) give the place a goofy DiaBeacon feel. “It was a dream, and it was a good dream,” Zephram said. “Though it broke our spirits that we had no one to share it with. Now, it doesn’t matter that we didn’t have brothers. It doesn’t matter if the place survives. We carry it with us, in the moment. The work we did. What we felt. Star and Bright and all the animals. “It’s not a lonely place. It’s just jumbled.”

Gardener, to Thine Own Self Be True


To rebuild a little chunk of the flowering earth: This should be every gardener’s goal. You must begin with a light heart and open eyes — as one does when entering a forest — while keeping in mind, at the same time, how tortuous and tiring is the path that lies before you. To become a gardener means to try, to fail, to stubbornly plug away at something, to endure serious disappointments and small triumphs that encourage you to try and fail again. But it means, above all, perking up your ears, sniffing, identifying the rhythm and the secret voice of a place, so that you may abandon yourself to and indulge it. To make a garden is to surrender so completely that you forget yourself. It is to obey. But to obey what? First of all, the quality of the soil, its exposure to light, the quantity of available water, where the water will drain and where it will remain stagnant, the climate and its extremities — the same laws that even the most pigheaded gardener is obliged to obey. Great gardens, no matter their look, are born from careful attention to the voice of nature and the desires of the genius loci, the spirit of the place. To gather the rudiments of botanical knowledge, you could read one of the old gardening classics. But you’ll realize that these speak in the language of another time. Get in the habit of walking with one of those little guides that teaches you how to recognize plants. Learning that that little violet “bell” with a yellow heart is a dwarf morning glory, or being able to distinguish between the Hoop Petticoat daffodil and the Pheasant’s Eye daffodil, will teach you to exercise, even in the presence of the most humble of plants, the concentration and effort that all living creatures demand. The only piece of advice that, after two decades of gardening, I feel I should give to those just starting out is the following: Think long and hard before eliminating any form of vegetable life. So-called “weeds” don’t exist. The ugly acacia plant, pruned by the wind, can prove to be an ideal buttress for a climbing rose or clematis. The same goes for the most crippled old trees or the most molted junipers and cypresses. Have you examined those flowers which, despite decades of neglect, continue to blossom in the dog days of summer? Or those that, at the first rain, are reborn without needing help or encouragement? Where else will you find plants so resilient? If those plants are there, it’s no coincidence. There is no coincidence in nature. Watch them. Listen to them. Spend hours exploring the ground-spider’s nest, the procession of ants attracted by the sugary secretions of aphids on the dog rose’s fallen petals. Even through your fingertips you can learn a great deal about plants, about their needs, about the ways in which they react to sun and to cold. The same goes for the earth. Sink your hands in, smell it — there’s no other way to gauge its fertility or poverty. Only after you have really looked should you begin. Do it with honesty. Plant what you really like — what the happy child inside you, not the doubtful adolescent into whom life has transformed you, likes. Your garden, notwithstanding all the mistakes you’ll make, will be marvelous. Inevitably, as the years go by, that flowerbed of tulips will become little bushes of lavender and rosemary, and the roses planted in a spot that proved too shady, and in earth that proved too acidic, will have ceded their spot to ferns and cyclamens. How it all fits together will come on its own because inevitably, with the passage of time, you’ll realize that, to emphasize a field of white crocuses, it would be a good idea to protect it with a dark hedge. Or that the little walkway that leads to an open space, instead of being straight, should run, curving, along one side so that the group of sweet osmanthus and philadelphus bushes, which announce themselves with a dizzying scent, appears suddenly before you, thousands of little fairies that fly away in their tunics of milk and crystal.
Making a garden is not a task or an action whose goal is the creation of a garden. It’s a condition, a form of being. Your garden is you, as you make it, draw it, think it. This is why the errors are important: not only because it is thanks to them that you learn what not to do, but because in them you express something profoundly yours, your identity. Listening to your garden, abandoning yourself to its voice, means abandoning yourself to the wildest, most secret voice inside yourself. Try blue morning glories where it’s too cold, broom plants in the city, oaks by the sea, passionflowers in the mountains. Have courage and be ruthless. In the space of a few years, eradicate everything that isn’t happy. Meet the gardener who is within you: Befriend him. For gardeners, paradise doesn’t exist elsewhere; it is here. It’s called the world, and the place from where it springs goes by the name of reality. You, too, come in, with the force of your hands and the power of your imagination, breaking your arms and your back, fantasizing. This garden will reconcile you to the idea of death: The light of this outrage will illuminate the mystery of your life. Nature rewards the bold.

Exclamation-Point Architecture


The graphic designers Justus Oehler and Uta Tjaden live in a 1928 Bauhaus-style villa in Berlin, designed by Arthur Korn, who fled Nazi Germany in the 1930s. When the couple first saw the landmark house in 2003, it had been empty for three years and badly damaged by water from burst pipes. With the help of the architect Florian Höll, who largely preserved Arthur Korn’s floor plan, the villa was returned to its original design. The villa is one of only about a dozen buildings Korn designed in Berlin, not all of which survived. Time in Home: 11 years Inspired By: Geometric lines Live Berlin Next Project: Restoring the fence and the adjoining garage

Office Interior Design on a Dorm Budget


Step off the office elevator and you’re immediately hit with the smell: a cooking aroma, something warm and inviting (corn chowder? bread?) wafting from a spacious, open kitchen with a wall of Waterworks cabinets. The lights are set to rainy-Saturday-at-home. Stocked metal bar carts line the back of a plush sofa in a lounge area. One woman conducts a work call inside the “book nook,” a free-standing four-walled room built within the space, with library shelves and a chocolate brown swivel chair that came not from Staples but Chairish.com, a vintage furniture site. Indeed, the Chelsea headquarters of Food52, the online cooking community and e-commerce site, look less like an office than a cozy loft apartment. Which is the point. The work space was designed by Brad Sherman, a Manhattan-based commercial designer who has developed a trademark style that blurs the line between home and office. Mr. Sherman installs soft lighting, vintage midcentury furniture and fiddle-leaf fig trees. Or, as he did with the downtown office and showroom of Casper, the online mattress seller, he carves out discrete rooms, staging them with artwork and used books from the Strand to create the impression that someone lives there.
If your workplace is as comfortable and welcoming as your home, the thinking goes, you never have to leave. “A lot of start-ups can’t afford the best young talent,” Mr. Sherman said. “So how do they attract it? With cool spaces.” Mr. Sherman, 30, has created cool homey spaces for several of the city’s tech start-ups, including Sakara Life, an organic-meal delivery service; Jack Erwin, a direct-to-consumer men’s shoe retailer; and Mobile Commons, a text-messaging platform for nonprofits to connect with donors. Clients who have hired Mr. Sherman describe him as a budget-stretching magician, able to transform Ikea sawhorses and plywood slabs into chic work stations, or fashion an arty chandelier from exposed mattress springs and string lights. “We needed it to look presentable because we had customers coming in,” said Philip Krim, the chief executive of Casper, referring to the apartment work space he hired Mr. Sherman to design. “Brad was able to get the job done in a scrappy way that allows us to live on a start-up budget but have an office we’re very proud of.” Ariel Nelson, a co-founder of Jack Erwin, turned to Mr. Sherman after his friend Mr. Krim hailed the designer. The company had a nothing budget of “20 grand, all in,” he said, for a 3,500-square-foot loft in SoHo. Mr. Sherman took control of the build-out, allowing Mr. Nelson to focus on building his company. “I was like, ‘If you have a creative idea and it saves me money, go for it,’ ” Mr. Nelson said. “It was mostly all him.” The office-as-home concept has been perfected with Mr. Sherman’s latest finished project, Food52. Giving a tour of the space one recent afternoon, Mr. Sherman — handsome, floppy-haired, Midwestern friendly — pointed out the chrome and rattan rocker he found at Amsterdam Modern, a vintage store in Los Angeles, and paired with an Ikea coffee table. “It’s about the mix,” he said. “I spent money where I thought it would improve the sophistication.” Merrill Stubbs, a co-founder of Food52, said she wanted a space that “evokes hunger but is also soothing, super-functional as an office and also feels like a home.” Because the staff members use their office for photo shoots, the test kitchen also had to feel warm and lived-in, in keeping with the brand’s focus on home cooks. It was a high bar that Mr. Sherman exceeded. “Everyone comments about how things are so pulled together and every inch is thought out,” Ms. Stubbs said. Isn’t Ms. Stubbs concerned her employees will feel too much at home? “We’re online and available all the time,” she said. “Giving people a place to relax or feel comfortable at the office is much needed for recharging.” Working with start-ups presents unique challenges, Mr. Sherman said, because often the clients lack both funds and office renovation experience but still have high expectations. And yet Mr. Sherman has delivered under those demands, again and again, becoming, as Ms. Stubbs put it, “the go-to office designer for tech start-ups looking to make a statement.” It was a chance conversation with Ms. Stubbs three years ago that began his role as the tech start-up maestro. At the time, Mr. Sherman was trying to start a design career in New York and working as a glorified receptionist at General Assembly, then a co-working space popular with start-ups, including Food52. One day, Ms. Stubbs cut her finger and asked Mr. Sherman for an adhesive bandage; the two began talking about how Food52 had just signed the lease on its first office. “He said: ‘Well, you know, I design office spaces in my real life. I’d love to talk to you guys about your plans,’ ” Ms. Stubbs said. “We had no plans.” They also had no real budget: about $15,000 for 3,500 square feet. Still, that seemed like a fortune to Mr. Sherman, a graduate of Philadelphia University College of Architecture, where he earned a master’s in sustainable design. His previous job was at TerraCycle, a New Jersey-based waste solutions company. He helped design TerraCycle’s 20,000-square-foot office, for what he called an “absolutely insane” budget of $1 per square foot. “We used every single thing we could,” Mr. Sherman said. “The desks I built out of old doors. Some of the bases were built out of old plastic buckets that I just stacked and screwed into the desk.” That resourcefulness has served him well in working for start-ups. He handles not only the design but also oversees the contractors, shops for the furniture and fixtures, custom designs items he can’t source (he made bed frames for Casper and recently started a furniture line) and has been known to screw in the electrical outlets on workstations himself. To cut down on overhead, Mr. Sherman and his design partner, Nina Etnier, along with another employee, work out of his studio apartment in Greenwich Village, or set up shop in the unfinished offices of their clients. Being the guy who can over-deliver on the cheap isn’t the most lucrative path for a designer. But as Mr. Sherman’s firm is growing and maturing, so are his clients. He’s designing a new, much larger office for Casper, which has already outgrown its downtown space and turned to Mr. Sherman because, as Mr. Krim said, “Brad knows our aesthetic and we know we’ll get something really great.” Mr. Sherman persuaded Mr. Krim and his partners to lease a space in a building along Broadway, north of Union Square. The office, currently occupied by a brokerage firm, is run-down and man-cave-ish. But as Mr. Sherman explained on a recent visit, he sees potential in the expansive northern and southern views, the skylight and the new HVAC system and other cost-saving elements already present. His eyes lit up, appraising the potential. “First thing I look at is, What can I reuse?” Mr. Sherman said, adding what may as well be his sales pitch. “We can accomplish a lot more for a lot less.”