Thursday, 2 June 2011

New York City ~ Architectural Voyeurism

 

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Whenever I am in New York ( or any other city for that matter) I try to soak up every bit if culture and architectural detail I can find.  Living in the West in a city that is only a few years past 100 years old there is not much of anything here with any architectural merit.  So I absolutely love classic ornament and historic detailing. 

 

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Here are a few of the jewels I spotted on my trip a couple of weeks ago.

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Love It! 

Wednesday, 1 June 2011

The Design Directory of Slipcovers – Fall 2012

 

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I'm packing up my original illustrations - all 785 of them - for my new book today. Got to ship them off to my fabulous editor Madge at my publisher Gibbs Smith to begin the process of putting together my new book for release in the Fall of 2012.


I wish the process wasn't so long so you could see the finished book right away,  but I promise you it will be worth the wait! In the meantime I will be doing regular posts again about slipcovers and many other things so stay tuned.

Monday, 30 May 2011

IWCE ~ Surtex Whirlwind

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May has been a busy month with trade shows almost every week. First was the IWCE show in Vegas. We sponsored a Slipcover Showcase booth to show off the many talents of some of the countries best slipcover artisans.

IMG_2139I sent templates to some great gals all over the country and they sent me back the most beautiful slipcovers made with my fabrics.

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The ingenuity and craftsmanship of these gals is amazing. People just flipped for all of the designs.

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I took some really bad photos of them all but luckily my good buddy Kay Ellen was there with her fabulous photo skills and she managed to shoot a couple of good shots.

6a00e54fac40428834014e882c492e970d-400wi The Zebra striped Bergeres were a crowd favorite, possibly because people could sit and rest their aching feet!

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Kay Ellen is a pro stager and she grabbed this pillow from another booth to show it off on the zebra ground. I think they look great together.

6a00e54fac404288340154320ba2c0970c-400wi The Vanity table from Ready to Cover turned out so cute! I love the zebra hem.

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Thanks so much to the very talented Teresa Bennett , Deb Fowler ~ Christy Statz ~ Kippi O’Hern ~ Emily Pettit ~ Barbara Roth ~ Linda Meeks & Jackie for making these beautiful slipcovers. I will be posting about each one of these talented ladies in the next couple of weeks so stayed tuned to see more of their great work.

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The next stop was my debut at Surtex, the nations premier trade show for artists who license their work for surface and pattern design. Companies come from all over the globe to meet with artists and find new art and patterns for their goods. This is where designs for tabletop, wallpaper, fabrics, stationary, and much more are bought and sold.

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Here I am in my booth. It was such a great experience and I learned a ton about this new industry. My daughter Angelica and the handsome hubby came with me to help and we all had a great time.

IMG_2302 We tried to lure in attendees with lots of candy!

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Angelica was a pro as always. IMG_2285n

The handsome hubby and I went to the opening night party for the ICFF ( International Contemporary Furniture Show) at the MOMA Sculpture Garden and we had a great time. The ICFF and the National Stationary Show run concurrently with Surtex at the Jacob Javitz Convention Center in Manhattans each year.

IMG_2315There were some really great booths at the show – so much talent and creativity! I hope some rubbed off.

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This was our neighbor from the UK, little Alfie. He was the show stopper. IMG_2322

We had great neighbors and met a slew of new friends and caught up with some old ones as well. IMG_2416

There is always a surprise every time I go to New York. This is what I ran across walking back to the hotel one rainy day. A Hawk just hanging out on the sidewalk. It was surreal. I’d always heard of hawks living in the city but had never seen one and I never thought I would see one just two feet away from me.

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In short we had a great time as always! Here’s Angelica and her Dad drinking champagne at the MOMA! What a great time.


Now I am back home putting the finishing touches on my slipcover book that I have to hand into my publisher on Wednesday! More to come soon.

Wednesday, 16 March 2011

Where did February Go?

 

I know I have been bust but I seem to have lost almost the entire month of February!  I cant believe I am halfway into March.  Anyway, we’ve been busy around here getting ready for several shows, new product lines and other fun stuff. 

 

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I will be exhibiting for the first time at the SURTEX show in New York in May.  Surtex  is a tradeshow where artists and designers license their art to manufacturers for application on things like fabrics, stationary, table top, etc.  I‘ve been working for the past few months creating new designs and art to show.  It is exciting but also very intimidating to put your work out there for so many other professionals to see. 

 

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I’ve also been working night and day finishing up my new book The Design Directory of Slipcovers.  It’s turning out to be a fun book and I can’t wait to see it finished.  (It won’t be on the bookstore shelves until 2012)

 

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Here are some Parsons chair slipcovers from the book.  I desperately want to slipcover all of my furniture  but it will have to wait for the time being.  I still have more slipcovers to draw – no time for sewing right now.

 

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In between those tasks I have been working on a super top secret project with the fabulous Helser Brothers.  Can you guess what it is?  I hope to have something great to show you if you are attending the IWCE show in Las Vegas in April!

How has your year been so far?  As busy as mine?  So far we seem to be off to a great start but I do wish that there were a few more hours in each day.  Let’s not forget to enjoy life as we are working our way through it.

 

~ Have a Great Day ~

Thursday, 24 February 2011

Finally! ~ The Power of Marketing is Here!




Heading
The Power of Marketing (A Guided Tour)

Hi Jackie ,

Power of Marketing Tour

Marketing is too important to be left to chance; it is the driving force behind your company's success. A meticulous plan is critical to effectively communicating your company's services, priorities, and unique abilities.

As we've all seen, innate talent and hard work are not enough to sustain a healthy pipeline of clients. Every business needs to build brand recognition, expand their business, and generate substantial profits. So here are a few questions to ask yourself...


-Are you sure your clients know what makes you unique and of high value?

- Do you know what works, or more important, what doesn't work when it comes to marketing?

-Are there things that you could be doing to create a more balanced flow of income?


If you paused when answering any of the above questions, it is probably time to rethink the way you're communicating with your potential clients. The Power of Marketing by Minutes Matter will guide you through an intense four-week curriculum developed to inspire creative marking ideas and breathe fresh air into your business. The Power of Marketing reveals the secrets of three of the industry's award winning innovators, Debbie Green, Casey Green, and Jackie Von Tobel.

The weekly sessions are live and will include our unique Power of Marketing book in electronic format. Recordings of each session will be sent to every person who registers. Register by March 3rd and save $50. Note: Even if you can't attend the live sessions you will still receive all the recordings.


The Power of Marketing (A Guided Tour)

Power of Marketing Tour
1st Session: 03.08.11 at 1:00 pm (EDT)
  • The Power of Identity
    • Develop Your Own Pitch
    • Create a Marketing Plan
  • The Power of Branding
    • Build a Strong Brand
    • The basics of fonts, colors and graphics
    • Branding everything from business cards to napkins
2nd Session: 03.15.11 at 1:00 pm (EDT)
  • The Power of Successful Tools
    • Showing off your work
    • Storyboard - a new and innovative approach
  • The Power of Publicity
    • Make yourself famous
    • Build your credentials
    • Showcase your talent
  • The Power of Blanket Marketing
    • Magazines and newspapers
3rd Session: 03.22.11 at 1:00 pm (EDT)
  • The Power of Generating Leads
    • Create a powerful and systematic referral system
    • Build partnerships with non-competing businesses
  • The Power of Qualifying Clients
  • The Power of Lasting Impressions
    • Did you remember my birthday?
    • Say thank-you in a unique way
    • Get that in writing
  • The Power of the Internet
    • Websites, Blogs and Facebook
4th Session: 03.29.11 at 1:00 pm (EDT)
  • The Power of Budgeting
    • How much money do you need to spend?
  • The Power of Getting it Done
    • When will you be done?
    • How will you know what works?

The Power of Marketing (A Guided Tour) includes:
  • Four live sessions
  • Recordings of all live sessions
  • Electronic Storyboard (in Studio format) (see preview below)
  • Avatars (in Studio format) (see sampling below)
  • Power of Marketing book in electronic format (chapters sent in conjunction with live sessions)
  • Design Articles (for use in blogs, magazines or newspaper)
  • Design Contracts
  • Resource Documents
  • Worksheets
Storyboard
| Preview of Electronic Storyboard |


Avatar
|Sampling of Studio Avatars to be used in blogs, magazines or newspaper articles |




Register before 3/03/201 1: $347 (Save $50)
Use Promo Code: POM50

Price after 3
/03/2011: $397


Marketing is our passion,

jackie, debbie, casey